How to Grow Your Practice Online

In 2007, 84% of all consumers used the web to find health-related information*. On SpineUniverse, 91% of visitors use the site to search for a treatment specialist. The internet has undeniably become the primary information source for researching and managing the health of a household. With the proliferation of healthcare information on the web, consumers are becoming highly engaged with and critical of the information they digest, the products they buy and the healthcare professionals they visit. It is becoming increasingly challenging to differentiate oneself in this environment, particularly as it relates to marketing ones practice.

Unfortunately, most medical practices are behind the curve when it comes to integrating the web into their marketing effort. While many practices now have a website they often lack the quality content a patient is seeking. Furthermore, due to the amount of health-related content on the web, a patient may never even find your website.

To confront these challenges, SpineUniverse has developed three patient recruitment tools to provide to better access to and build credibility with our ever growing community of back pain sufferers:

1. A well-designed, professional, and educational website
2. Practice information in the SpineUniverse.com professional listing directory
3. Online advertising and marketing

SpineUniverse offers a best-in-class solution for each of these three elements, designed and supported by the very same team behind SpineUniverse.com. Click on any section above to learn more about each element and how you can use SpineUniverse to start building your presence on the web!

* Source: Burst Research. August 2007.